In every business, especially in the business of Life, you can only achieve and maintain the top position, if you possess a great personality that every one looks up to. Here are 8 proven steps on how you can F.I.N.E. T.U.N.E. your Personality, the High 5ive way!
FACE YOUR FEARS: Fear is something that you run away from, but in reality, it is never after you. It seems very easy to turn a blind eye towards things that one fears- but that is the starting point of all the troubles in life. If you are a type of personality that easily gets intimidated by changes in your immediate environment, it is time to open up your eyes, turn back and Face your Fears. Facing fears means doing something that you have never done before because it made you uncomfortable. Moving out of your comfort zone and doing things that you dread the most is the first step to Fine Tune your personality. If you are scared of heights, go and do a bungee jump. If you are scared of water, go ahead and take a dive in the pool. Start asking other people about their fears in life, and you will realize that some of their fears actually mean nothing to you. This only proves the point that being fearful or courageous towards something is totally dependent upon the conditioning of the mind. When you know you fear something, figure out why you fear it in the first place. Does your prevalent fear exist because of some incident that happened to you in your past? Or is it because of something that you have never experienced in life? Whatever your fear is, know that it is just an illusion that your mind creates because of certain beliefs that you have inside of you. Change those beliefs and you will realize a new you!
INTROSPECT: In this fast paced life where we are continuously occupied with the happenings in our external world, examining your own personal thoughts and feelings is the second most important aspect of fine tuning your personality. Introspection is an art that you can become skilled at if you start giving enough attention to your inner self, rather than the world outside of you. Figuring out your strengths, weaknesses, opportunities and threats paves a clear way towards understanding the real you. A man’s personality is determined by how he tackles his weaknesses, enhances his strengths, leverages his opportunities & mitigates his threats. Introspection means going deeper inside your conscience and gaining more knowledge about your self, your purpose, your duties, your passions, your goals and visions. Introspection makes you become in-touch with the real you, making you realize your uniqueness as an individual being.
NURTURE YOUR SKILLS: Once you are done with introspection, and realize your true potential, Nurturing your skills becomes the third most important aspect of fine tuning your personality. The deeper you delve inside a domain, the more domination you will have in that skill. Enhancing your core competencies should be a life long mission, not a short term goal. Surgeons command the highest median salary of all careers- both in and out of health care- only because the job requires such specialized skills. They keep on updating themselves with the advancements in their particular fields, educating themselves their entire life, continuously nurturing their skills. Life in itself is a learning in process and thus every thing that you learn can become a skillset for you to be adept at. Acquiring multiple skill sets is something that you should aim at to further enhance your personality. You could be an author, a builder, a creative director, a digital marketing manager, an entrepreneur, a film maker, a growth hacker and a humanitarian all at the same time- All you need to do is Nurture your Skills to the very best of your capabilities.
EXPERIMENT: Once you become adept at a particular thing, experiment with your own skillset and figure out how you can find new ways to do the same thing, or use the same ways to create new things. Experimenting means observation, assessment, evaluation, appraisal, analysis, study. It’s a procedure undertaken to make a discovery, test a hypothesis or demonstrate a known fact. Experimenting with your skills means pushing your mind beyond the boundaries of your known globe, breaking the glass ceiling, and witnessing new waters and new life. Experiment daily with your thought processes and you will be amazed at what your mind is capable of creating. Completely Fine tuning your personality is just four steps away from this stage.
TIME MANAGEMENT: It is a known fact that each human being is time bound, that every one is gifted with a limited amount of time, and that no one is timeless. It is because of this fact that you hear almost everyone saying “Too much to do in too little time”. Time Management is that aspect of fine tuning your personality, which if mastered sincerely, will catapult your life into a living dream. Managing time means knowing your aims, setting your priorities, and beating your own deadlines. Factually, Time Management is one skill that we all are born with- because Time is the only tool we have from the very beginning of our life to use. Since everybody is a Time Manager in their life- how you manage your time defines how successful you become in your endeavors. After a 40 hour work week, there are those who spend their weekends lying on their couches watching FRIENDS for the fifth time; and then there are those who are hustling out on the streets, finalizing one contract after the other. What choices you make in your life directly reflects how good of a time manager you are.
UNDERSTANDING OTHERS: One of the major competencies that people with supreme personalities have is the ability to understand others and comprehending them correctly. Most of us are so consumed in putting across our point of views that we pay little to no heed to what others feel or have to say. There is a reason we have been given two ears and one mouth- so that we can listen more than we should talk. Understanding Others means undergoing a psychological process related to a person, situation, or message whereby one is able to think about it and use concepts to deal adequately. Understanding implies abilities and dispositions with respect to an object of knowledge that are sufficient to support intelligent behavior. Fine Tuning your personality with the ability of understanding others can become one of the biggest assets that you carry with you at all times.
NEVER SAY NEVER: You have read it many times before, and you are reading it again here. Naysayers will always be the first ones to quit and leave the ground, while the ones who Never Say Never end up wining the battle, turning out to be Victorious in any field they set their eyes on. Saying Yes or No to anything at the very first ask is nothing but an indicator of the kind of attitude that one carries with oneself. Those who say ‘Yes’ more often end up succeeding more than those who say ‘No’ more often. There could be many reasons for you to say ‘NO’- some could be ethical, while some could be emotional. Having a good grasp on your understanding abilities will empower you to be more practical and less emotional in life, thus making your less fearful of the things that make you uncomfortable, thereby saying ‘Yes’ more often than ‘No’.
ENJOY: This is the last and the most important aspect of fine tuning your personality because if you do not know how to have enjoyment in your life, no matter how many skill sets you acquire, or how much you understand others, your personality will always be incomplete in the eyes of others. Do not burden yourself up with all the troubles and roadblocks around you, and learn to Enjoy what you have. Being grateful for little things that you are blessed with in life is the first step to creating Joy in your heart, that leads to a significantly noticeable natural glow on your face, which in turn reflects the kind of personality you carry with yourself. Enjoying every living moment is the key to having a dominating & a dynamic personality that everyone is in awe of, and initiating unexplored paths for you to tread on. If you start to Enjoy all that you are blessed with, you will realize that the Universe will give you more in life for you to Enjoy. Like attracts Like, realize that and carve out a great personality by your own thoughts and actions.
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HIGH-FIVE Your way to be successful in any Business endeavor- Simply follow this 8-Step Strategy:
Hiring the right employees/resources: There can be no worst thing as hiring the wrong people for the wrong job. Hiring the right employees/ right resources is the key to have a strong base for the company from the very beginning. Hiring right people will not only reduce your long term costs of operations, but will also make way for efficient work culture where everyone is passionate about what they do and all of them strive to create a better future for the company they work in- every single day.
Instilling company values: Every new job we take, there is little to no instillation of company values and processes- and that’s the reason why so many of the employees who are not well aware with the values and processes, end up doing things their own way- which hampers the overall productivity of the company. Instilling company values every now and then programs the employees minds and keeps them on the right track, as visualized by the company.
Generating Roadmaps: Without a Clear Roadmap, companies and organizations tend to get side-tracked from their actual vision and thus end up reaching somewhere else. A clear, concise Roadmap for each business mission should be created within the company with well defined steps that need to be taken to achieve it. Be it a week-long task or an year-long, Generating roadmaps is the most efficient way to handle any business task with maximum affect.
Hearing about the roadblocks and acting on them: Many a times organizations fail to perform because they tend to ignore the roadblocks ahead of them and are more inclined towards hiding the facts than acting upon them. It takes a lot of courage to hear about the roadblocks from your management / employees / customers and acting on them. But if a company opens itself up to Hearing about roadblocks and begins to act on them, they will clear many passages that would otherwise have hinderance in their natural growth potential. Employees have the first hand information about the actuall roadblocks in the business process and listening to them can lead to breakthrough advances in a Business.
Following up on the tasks- Once a task is set up and delegated to the right people, Following up is the most important things all managers in a company need to do. If a task is given out and there is no follow up from any one, then there is a high possibility that the task will go unchecked, hence possibly leading to irreparable errors. Following up on the tasks ensures that the task that was asked to be carried out is reaching all its checkpoints within the roadmap and has no delay in execution of any kind.
Interacting openly with the employees- One of the major things that leading companies of today are adopting is Interacting openly with the Employees. It is a form of a culture where anyone is welcome to come up and discuss his or her thought processes with the seniors or management. It is the right way of enabling loyalty in your employees, as the more empowered they are to share their thoughts, ideas and feelings about the company, the more loyal will they be for the organization if their voices are heard correctly.
Verify Work of Each Individual- Every individual that you hire in your company should have his work verified by the immediate head. Verification of work means setting up KPIs, checking that an individual is performing as per the goals set upon him by his seniors, checking the quality of work performed, checking the total number of hours taken to complete the task (and comparing it with the average amount of time is takes to complete the same task), are some of the things that organizations must adopt so that they can have a clockwork setup of verifying results of each individual in the company.
Execute tasks by deadlines: No task should be set up to be executed having a particular deadline for it. In this fast paced economy where each business is trying to grow on multiple platforms, there is literally tons of tasks that each entrepreneurial effort requires in order for the businesses to be successful. Executing tasks by deadlines means that if there are N number of tasks that are required to be done at any juncture, there must be an equal N number of deadlines for those tasks as well. Not creating deadlines for tasks is a weakness which should be worked upon by any organization who wants to have a High-Five moment every now and then amongst its employees.
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At some point in your journey, you’ll start to generate some hot leads by using what you learn here at High 5ive Marketing. High 5ive Marketing believes that while e-commerce is an incredibly powerful tool, the impact of human to human interaction is irreplaceable in any business. Not everything can be sold with a point-and-click. This blog will teach you how to make a great introduction when you get a new lead, and make a huge sale.
#1 Organize and Save Your Lead
All of the best salespeople have a system. You have to get into the habit of systematically saving all the contact information and relevant details of any new prospect electronically and quickly. For example, if you’ve got someone’s business card, take that data and enter it into a spreadsheet or CRM software such as SalesForce or Act!. Do the same thing if it’s an email or phone call lead. Build lists of new leads that you can refer back to when you’re slow. Never lose anyone’s contact information. Something as simple as building a “Top Prospects List” properly organized in a spreadsheet or CRM software can 5X your sales.
#2 Follow Up like a Pro
The sooner you follow up, the better. The method of follow up isn’t as important as how quickly you do it. A lot can be done via email, but a phone call is more powerful in creating a branded experience for your hot lead. By picking up your phone and calling, will set you apart from the competition and you have the chance to really tell your story. If you’re thinking your phone sales skills are a little weak, here are a few pointers.
#3 Make a Personalized Offering
Your company has a lot to offer, and every new customer is unique. For this reason, find a way to emphasizing that the products and services you’re offering them are HAND SELECTED, by you just for him or her. Give him or her the personal touch that Amazon can’t offer. Make sure they know that you’ve listened carefully to what their needs are, and you feel strongly that your products are services will work out great for them. Write down the EXACT WORDS they use to describe their needs, and casually read these words back to them when offering the solution. Be confident in your expertise. Your customer is willing to pay a lot more to buy from an expert.
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As a business and entrepreneur you know customers are the backbone of your business. This is why having exceptional customer service is vital. It helps build customer loyalty and customer relationship. Make customer service a part of your daily business strategy by following these helpful tips.
#1 Educate and Prioritize your Employees
Your employees are the foundation of success and the most successful companies know this. When you implement the importance of customer service to your employees, it ensures that they will extend those values onto the customers. They are the main individuals interacting with your customers and making sure their needs are met. Therefore, you must treat your employees how you would want them to treat your customers. Employees will more likely go the extra mile to help your customers if they are treated right. Listen to their concerns and feedback at all times. If you value your employees and their input, they will value customers and care about the company’s success. Often employees don’t know how to provide customer service and should be taught how to handle any situation with kindness, consistency, and effectiveness. Train your employees consistently and ensure they know how to answer any questions by creating practice.
#2 Build Customer Relationship
Whether you want to acquire new customers or nurture existing ones, customer service plays a vital role to retain your consumers. Many companies thrive from engaging with their loyal customers. Even if your consistent customers account for only a small percentage of total customers, they could be driving 80% of your business’ total revenue and spend more than new customers. How great does it feel to be greeted by your name when you enter a store? That’s the feeling you should give to all your customers. Make sure they know you value them by simply getting to know them. Always greet your customers and find out their needs and preferences. It is always best to engage with them directly rather than an operating phone system. This ensures that your customers know who you are and that you care for their business and relationship.
#3 Be Responsive to Complaints
Customer complaints should raise an alert that something could be wrong with your business. This is your time to shine! It’s easy to ignore complaints or argue with your customer. However, you gain more value from helping customers and finding a solution to their problem. Train your employees to listen carefully and following up with the customer after the issue is resolved. Addressing complaints could make the difference in keeping a continuous customer or gaining a bad reputation. Impress your customer with your sense of responsibility and build an opportunity to fix things smoothly. Always educate the customer as to how your business works; often times the customer might not know.
#4 Go the Extra Mile
It’s easy to forget how important customers are to your business. But this blog is here to remind you. Simple customer service will help you stay ahead of the game in this competitive market. Customers value your service, especially when it’s not all about the sale. You can go the extra mile by following up after a sale and showing that you are interested in their opinion. Always give people more than they expect to get, says Nelson Boswell. You want your customers to think about your business even after they’ve purchased something. Have you ever received free shipping on a return item? That’s going the extra mile! Think about the customer needs, as always. All of these little tasks could make a huge impression by simply showing empathy and doing the right thing.
#5 Get Feedback
Feedback is crucial for any business in order to understand and deliver the best quality product or service. You can provide a survey with short questions such as: What did you like about your experience? How can we do better? How likely would you recommend our business with a friend? How do you rate your experience with us? If you can change something about our business, what would it be? These questions will allow you to provide customer satisfaction regardless is your business is small or large. Feedback will help you improve your product or services, provide a better customer experience, and see everything in the customer’s point of view. You’ll make better business decisions the next time you wonder what your customer needs.
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Let’s be honest, in today’s digital age consumer information is vast and easily obtainable. For those companies operating in the digital space consumers can easily get a good grip of what the business values are and how they operate. Likewise with consumer information so readily available to businesses, it raises the question of trust.
Can consumers really trust brands in the digital age?
YES! Consumers have never been more trustworthy online. However, businesses must possess certain qualities in order to establish that brand trust in the digital age. High 5ive Marketing has come up with four all-star qualities in order to establish a trustworthy brand that will not only generate more brand loyalty but also maintain your business reputation in the market.
So here we go!
#1 Be Genuine. In so many businesses, it seems that lying to the consumer or somehow deceiving them is okay. We are here to tell you that in order to establish real brand trust, a business must be as transparent as possible. Businesses must trust their consumers enough to know they will not be judged and they will be accepted for who they are and what they do.
Being genuine will always work for an organization because the consumer will always reciprocate that geniality to your organization. Whether that reciprocation be positive or negative, the business and consumer alike should be appreciative of these actions.
This brings us to our next point…
#2 Communicate to your consumer for real. Along with being genuine with your consumers and receiving that reciprocation in return, they will feel the need to communicate with your business in many different ways. Whether it be on the website, social media or through email. It is important that businesses communicate with their consumers for real and not use any programs or bots. Businesses must make consumers feel that they have made real human contact. This human contact should be felt through all forms of communication; from content creation to business inquiries. Having real life interactions with a business is a sure way to build a friend-like relationship with your consumer. Needless to say, positive and negative communication needs to be consistent.
#3 Consistency is Key. Answer this question, would you support a business who constantly contradicts themselves online. Their posts on one social site is completely different on another. How about one consumer receiving compensation for a defective product and another doesn’t. We think not!
Consistency is the key to establish brand trust. The better example of this is the retail chain Nordstrom. It is no secret that they are consistent with their policies and do not deviate from them; no questions asked. However businesses who do not practice their consistency should understand that they will never be a trustworthy brand. Consumers will never believe the content or policies that are put forth to them.
#4 Create a valuable experience. It is a well-known emotion that consumers feel when dealing with businesses. That is Buyer’s Remorse. If you are not familiar with this as a business than you are already on track to not having much brand loyalty. However, this term refers to the sense of regret when dealing with a business. Consumers somehow feel like they could have gotten a better deal or they made the wrong choice. However, businesses who can create a valuable experience to the consumer will not only alleviate this dissonance but also have the consumer coming back over and over again.
Consumers need to feel like their interactions with businesses are so pure that they will not look think twice when referring friends and family. These Fours steps to establishing that trust is a surefire way to grow your business, obtain new customers, and retain current customers.
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We've all been taught since the beginning that dressing up professionally, giving a firm handshake and having strong credentials are the few first things you need to create a good first impression.
This will take you somewhere, but Not where you want to be in today's day and age.
The existence of blogs, Facebook, and Twitter have enabled anyone and everyone to become known; connect in almost real time directly with clients, colleagues, and friends; and build relationships across the globe. Now, making an unforgettable first impression in-person is no longer the only way to establish your brand.
While you may not be Apple or Universal Studios, who you are and how you come across are really important to being successful. You see so many personal brands in the spotlight every day online. Are you one of them? If not, then maybe it’s time for some personal branding.
Fact is, if you don’t brand yourself, someone else will and benefit from it. Branding yourself keeps you visible in your field, opens new doors for you, and creates a long-lasting impression on past, potential and existing clients. By developing your own brand, you’ll have control over the initial perception people have of you.
Remember 'If you're out of sight, you're out of mind.'
A successful brand goes a long way with good self-promotion, conveying honesty & loyalty, and offering consistency in the quality of the services you provide.
#1: Define Your Brand. Take some time and do some soul searching in determining who you really are and what makes up your brand. Whether you’re looking to capture social media attention, attract new clients or build your business, you should focus on becoming an expert in your field.
For example, if you are a Realtor, it's not only wise to brand yourself as a Local Real Estate Expert, but also making sure that people are getting to know your real personality as well. Don’t be afraid to squeeze in your personality into the conversations every now and then. Make people understand you, your thoughts and let them resonate with your actions.
#2: Establish a Strong Presence. You never know when you are being Googled by friends, colleagues, and potential customers, thus you have to make sure your branded content is what people find when they Google your name. One way to do this is to build a basic online presence through your own website or blog.
For example, you can purchase your full name as a domain name (yourfullname.com). By developing either a static website or a blog under your domain name, you will own the first result for your name in Google and other search engines. This should be a separate site than your company's website. After purchasing your domain name, add your picture, a bio, your email address, and links to the rest of your presence (Facebook, LinkedIn, Twitter). This way, people can get in touch with you in their medium of choice. Claim your name before someone else does. While search engines will pick up on your social media pages, having your own domain will produce a finite result.
#3: Network, Network, Network. Your daily or weekly task should be to connect with other professionals in your specific industry by using social networks and commenting on their blogs/ posts. Networking is one of the best ways to become known in the industry. By forming relationships with people in your audience, you can grow your business and you create a long-lasting brand.
#4: Remember the 3 Es of branding. Express, Experience, Entertain.
Express: Be clear in what your brand expresses, don't write or show them contradicting sides of your brand. For example, in Real Estate, if you are really good at being a Buyer's agent rather than a seller's agent, then you should express that with utmost clarity.
Experience: It is your experience that you can leverage on the most, no matter what experience it is in. People tend to find common things amongst each other so that they can feel comfortable in establishing a connection- Thus the more experience you have in life as general, the more topics you will find to connect with other people.
Entertain: Agree to it, every one likes a brand that is entertaining. Ask yourself "How can you be entertaining for your audience, so that they remember you for a longer time, and take your brand as an all-encompassing, wholesome brand that not only provides the knowledge and services but also entertains them as well. Example sharing a funny post related to your business field is fun and more engaging sometimes than the regular boring blog posts!
Be clear about who you are and are not. Express your brand across all communications mediums. Determine where you want to fit in (industry and niche area of expertise) and then remain visible to your target audience.
#5: Always Seek Feedback: The true measure of your brand is the reputation others hold of you in their hearts and minds. Notice how your friends or family members introduce you to others. Tell them what your top brand attributes and core strengths are and make sure that when they can easily tell you. That's how you will get to brand the real you.
Though branding oneself requires a lot of extra time and effort, it can be done in a much smarter and sharper way than just trying to figure out what exactly to do or how to go about doing it.
Don't have time to brand yourself? We can help gladly!
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