As a business and entrepreneur you know customers are the backbone of your business. This is why having exceptional customer service is vital. It helps build customer loyalty and customer relationship. Make customer service a part of your daily business strategy by following these helpful tips.
#1 Educate and Prioritize your Employees
Your employees are the foundation of success and the most successful companies know this. When you implement the importance of customer service to your employees, it ensures that they will extend those values onto the customers. They are the main individuals interacting with your customers and making sure their needs are met. Therefore, you must treat your employees how you would want them to treat your customers. Employees will more likely go the extra mile to help your customers if they are treated right. Listen to their concerns and feedback at all times. If you value your employees and their input, they will value customers and care about the company’s success. Often employees don’t know how to provide customer service and should be taught how to handle any situation with kindness, consistency, and effectiveness. Train your employees consistently and ensure they know how to answer any questions by creating practice.
#2 Build Customer Relationship
Whether you want to acquire new customers or nurture existing ones, customer service plays a vital role to retain your consumers. Many companies thrive from engaging with their loyal customers. Even if your consistent customers account for only a small percentage of total customers, they could be driving 80% of your business’ total revenue and spend more than new customers. How great does it feel to be greeted by your name when you enter a store? That’s the feeling you should give to all your customers. Make sure they know you value them by simply getting to know them. Always greet your customers and find out their needs and preferences. It is always best to engage with them directly rather than an operating phone system. This ensures that your customers know who you are and that you care for their business and relationship.
#3 Be Responsive to Complaints
Customer complaints should raise an alert that something could be wrong with your business. This is your time to shine! It’s easy to ignore complaints or argue with your customer. However, you gain more value from helping customers and finding a solution to their problem. Train your employees to listen carefully and following up with the customer after the issue is resolved. Addressing complaints could make the difference in keeping a continuous customer or gaining a bad reputation. Impress your customer with your sense of responsibility and build an opportunity to fix things smoothly. Always educate the customer as to how your business works; often times the customer might not know.
#4 Go the Extra Mile
It’s easy to forget how important customers are to your business. But this blog is here to remind you. Simple customer service will help you stay ahead of the game in this competitive market. Customers value your service, especially when it’s not all about the sale. You can go the extra mile by following up after a sale and showing that you are interested in their opinion. Always give people more than they expect to get, says Nelson Boswell. You want your customers to think about your business even after they’ve purchased something. Have you ever received free shipping on a return item? That’s going the extra mile! Think about the customer needs, as always. All of these little tasks could make a huge impression by simply showing empathy and doing the right thing.
#5 Get Feedback
Feedback is crucial for any business in order to understand and deliver the best quality product or service. You can provide a survey with short questions such as: What did you like about your experience? How can we do better? How likely would you recommend our business with a friend? How do you rate your experience with us? If you can change something about our business, what would it be? These questions will allow you to provide customer satisfaction regardless is your business is small or large. Feedback will help you improve your product or services, provide a better customer experience, and see everything in the customer’s point of view. You’ll make better business decisions the next time you wonder what your customer needs.
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